You need to work together to make a fantastic website for your business or nonprofit.
Our web design specialists have some advice on how to speed up the project process.
The Changing Landscape of Web Design
There are a lot more tools and resources available now than there were when we started designing websites 25 years ago.
Now that our designers, engineers, and content experts have access to so many more tools, including AI, the process may go much faster than it used to.
But don’t get it wrong: it’s still hard to construct a good website for a business or organisation.
The Importance of Collaboration
To turn a client’s dream into a polished end product, you need to be focused, have a plan, and see the big picture.
Our teams and yours also need to work together all the time.
We know a lot about web design, but you know your brand, your business, and your customers.
That’s where the magic happens.
Before You Get Going
A lot of individuals are so pleased to have a new website that they start designing and writing right away.
But to make a truly unified design, you need planning to get all the proper elements together.
The more you plan, the more concentrated and useful your result will be.
Make a Plan for Your Goals and Ambitions
- Do you want to get more leads, make your business more well-known, or sell more online?
- Do you want to make certain products/services stand out more (or less)?
👉 Come to the first meeting with clear goals and expectations. This helps us design for your target audience and persuade them to take action.
Know Your Audience
It’s crucial to know your target customers to create a website that meets their demands and wants.
We may ask for:
- Demographics
- Sales data and customer behaviour
- Psychographics
- Customer feedback
Think About What You Need vs. What You Want
Divide requests into:
- Must-haves (essential content/features)
- Nice-to-haves (optional extras)
👉 Prioritisation ensures a focused and useful website within limits.
Show Off Your Brand
Your website should reflect your brand identity.
Bring your style guide, logos, and colour palettes.
If you don’t have one, share your preferred fonts, colours, and imagery.
Find Other Sites You Like
Bring a few examples of websites you admire, even outside your industry.
This helps us understand your preferences and the user experience you want.
Take Time to Read the Contract
Your project contract should clearly state:
- Main goals and scope
- Deliverables & timelines
- Important dates
- Cost & payment terms
- Content rights
- Cancellation terms
👉 This document keeps both you and the agency on track.
Getting Down to the Actual Work
Once you’ve set the stage, it’s time to collaborate on design, content, and testing.
Give Ratings and Feedback on Time
We’ll show design prototypes and content drafts.
👉 Timely feedback keeps the project on schedule.
Choose the Correct Point of Contact
- Avoid confusion by assigning a single point of contact on your side.
- This person should have the time and authority to communicate and make decisions.
- Senior leaders may be too busy → better to delegate but ensure they have direct access to leadership for major decisions.
Take Time to Write Quality Content
- Your website text is often the first impression people get.
- Poor content is worse than none.
- Spend time to research, edit, and polish.
👉 The same applies to images: make sure they are well-lit, professional, and on-brand.
Remember: users decide within 2 seconds whether to trust a brand or site.
Write with the Web in Mind
- Keep writing short, clear, and engaging.
- Use brief paragraphs, bullet points, and bold headlines.
- Consider SEO keywords (we’ll provide suggestions).
👉 Web-friendly writing keeps visitors engaged and boosts search visibility.
Final Thoughts for Your Next Website Design
The web design partnership doesn’t end when the site goes live.
Businesses and technology evolve — keeping a long-term relationship with your web team saves time and money.
At every phase, good communication is key.
Don’t hesitate to ask questions, share ideas, and trust our expertise.
