Why You Should Use a Web Design Agency for Your Next Site

It could be tempting to make your own website, but are you actually saving time or money?
Most businesses would say no.
Our experts provide you six reasons why you should hire a web design professional for your next project.

People say that if you defend yourself in court, you are a fool for a client.
The stakes aren’t as high when it comes to a new business website, but the idea applies: just because you can do it yourself doesn’t mean you should.

There are so many fantastic new things that came out with Web 2.0, such as free and paid drag-and-drop WYSIWYG web builders.
Some of the sites made with these tools look and feel amazing, but having a successful online business is about more than simply how it looks.
It needs to:

  • work on all platforms
  • connect to your data sources
  • make it easy for customers to use

As a web design studio, we know we’re biased, but we’ve seen it time and time again: cheap DIY websites that don’t have proper optimisations wind up costing more in repairs and add-ons.

Here are six good reasons to hire an agency for your next website design (or overhaul).

1. Productivity

Even the easiest DIY web design platform will take time to master.
👉 Your business gains the most when you focus on product development, sales, or customer service — not learning HTML or CSS.

When you hire a competent web firm, you make money by saving time.

Also, not all web design companies are the same.
The best agencies offer related services like hosting, video production, and digital marketing.
A project manager ensures consistency and saves you time.

👉 At Informatics, our project managers follow a proven methodology to keep every stage on track.

2. Knowledge and Experience

A web design service with decades of experience can fix problems quickly and efficiently.

This includes issues with:

  • Forms and APIs
  • HubSpot and other CMS connections
  • File types and image formats
  • Template design
  • Tags and tracking
  • User interfaces (UI/UX)

If you don’t know these terms, it’s smart to hire an agency.
👉 An experienced web studio doesn’t learn at your expense — they already know how to fix it.

At Informatics, we also work collaboratively across teams, so you always get the right expert for your project.

Why You Should Use a Web Design Agency for Your Next Site

ALSO READ: 10 Pro Tips for a Smooth Web Design Process

3. Personalisation

Your website is the first impression of your business.
It only takes 0.05 seconds for users to decide what they think of your site.

If your site is a generic template, users may assume your product/service is generic too.

A full-service agency can:

  • Build a customised website with SEO strategy, navigation, and graphics aligned to your goals.
  • Encourage users to take action.
  • Provide only the necessary data and functions.
  • Optimise site speed (milliseconds matter).

👉 Sites loading in <2 seconds have a 9% bounce rate; at 5 seconds it jumps to 38%.

At Informatics, we treat your site as part of your overall business strategy, not just a template build.

4. Help and Upkeep

Launching a website is just the start.
👉 Ongoing training and maintenance are essential for a healthy web presence.

  • A full-service agency provides training (in person or online).
  • They can also manage updates and maintenance if you don’t have time.
  • DIY site builders often leave you with only chatbots or FAQ pages.

When an agency builds your site, they know exactly how it works, why it was built that way, and how to update it.
Something will always need updates — don’t overlook this.

5. Things to Think About for Safety

Not all DIY website builders use strong security measures.
For example:

  • Open source code can be easier for hackers to exploit.
  • There may be limits on encryption, authentication, and security settings.
  • Pre-made templates and plugins can create risks if not updated often.

👉 Is your business ready to take on that risk?
A trusted web design company ensures the right safeguards are in place.

6. Feeling Safe

Researchers say humans make 35,000 decisions every day — and decision fatigue lowers quality.
👉 Business owners may feel like they make 35 million decisions daily.

If your marketing plan includes a website, hire a web design agency.
You might not be sure you can afford it — but you definitely can’t afford a website that doesn’t work.

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