If you’re asking yourself, “Do we need a new website?”—the answer is likely yes. In recent years, web technologies have advanced rapidly. Even a five-year-old website may be outdated and due for a redesign.

As a San Diego-based agency working with B2B firms, we recommend asking the following five key questions before starting your next website project.

Why Do We Need a Website?

Start with the basics—why invest in a new website when you already have one? Here are three common reasons:

Multi-Screen Searching
People search across devices—desktop, tablet, mobile. Your site needs to perform seamlessly across all screens.

Lead Generation
Modern users don’t always call. Online forms can convert visitors into leads, making your website a key sales tool.

Credibility
Your website is often a potential client’s first impression. An outdated site can hurt your credibility. Updated design signals professionalism and trust.

What Does a Great Website Need?

There’s no one-size-fits-all formula, but most successful B2B websites share these elements:

Distinctive Branding
Your visual identity should be consistent and memorable throughout the site.

Clear Messaging
Tell visitors exactly who you are, what you offer, and why it matters.

Strong Calls-to-Action
Guide visitors with clear next steps like “Schedule a demo” or “Contact sales.”

Content Resources
Offer whitepapers, case studies, or infographics to educate and nurture leads.

Blog Functionality
Even minimal blogging helps keep your site fresh and improves SEO. Plan for a blog even if you won’t use it weekly.

What Content Do We Need on Our Website?

Think from your audience’s perspective. Effective sites cover the core questions—who, what, when, where, and why.

Who – About Us page
What – Product or Service pages
When – Portfolio, Case Studies
Where – Contact details with a map or address
Why – Each page should reflect your value proposition

Is SEO Really Necessary?

Unless your goal is to stay invisible online, SEO is essential. From keyword use to image titles, page load speed to site structure—SEO covers everything. A professional web team can ensure your site is fully optimized.

How Should I Promote My Website?

Plan your promotion strategy before launch. Begin with a soft internal rollout to catch bugs, then go public:

• Write and distribute a press release
• Share on social media
• Highlight it in email newsletters
• Add it to your email signature
• Start posting on your blog

Launching a new website can feel overwhelming, but these questions will help you prepare. For deeper insights, explore our guide to the top 10 website questions—covering typical costs, WordPress pros and cons, and more.